Grow your business with smart social media marketing! Work with our social media strategists to develop and execute an organic or paid (boosted) SMM program specifically tailored to your firm’s unique positioning in the market. We offer specialized plans depending on your budget and business goals. Plans may include:
- Strategy: creating a strategy to guide you through each post’s lifecycle
- Organization: developing spreadsheets and Gantt charts to help you keep track of your posts: ideas, their statuses, due dates, web copy and graphic preview, and direct links after posts go up
- Brainstorming: helping you come up with relevant ideas to showcase your skills
- Content writing: establishing your company’s voice to communicate directly to your target audience
- Graphic design: confirming that each published post adheres to best practices and strengthens your branding and authority
- Schedule optimization: ensuring posts on every platform are published at the right time to hit the right eyeballs
- Analytics reporting: summing up the performance of posts on each platform – monthly, quarterly, or yearly
- Data-driven insights: suggesting room for growth and improvement so the next round will perform even better
If you’re starting from scratch, let us know – we can build company pages from the ground up, optimizing each to make sure you’re utilizing every available resource.
FAQs
Is there a significant difference between organic and paid social?
Organic posting is probably what you think of when you think of social media – a natural flow of posts consumed by the people you’re connected to. It’s best used in a regular cadence – 2-4 posts a week, every week. Paid social can boost those posts into a wider audience, creating a ripple effect that’s sure to increase your brand awareness. Either style, or a combination of styles, can contribute to high engagement rate (likes, shares, retweets, clicks, and comments) when optimized properly.
What platform should I use?
Which platforms you use really depends on the story you want to tell. A highly visual industry, such as a headshot photographer or a bathroom remodeler, would use a highly visual platform – like Instagram. Companies that value music and movement, such as inspirational speakers, are better suited to short-form videos – TikTok. Firms that want to express a serious tone would benefit from the formality that LinkedIn offers. Each client’s story is different! Ask us for suggestions during your free consultation.
How do I know it’s working?
We provide success metrics in our data analysis reports. Depending on what your goal is, that might be an increase in the number of people seeing your content, an increase in website traffic from social, or an increase in the percentage of conversions. As with other data-driven industries, the more data we’re able to accumulate, the better we can forecast what will work for you and what won’t. We continually optimize our social media strategies to ensure you’re getting the best bang for your buck.
Can I change up how much I spend from month to month?
Yes! We offer flexible retainers and hourly plans. If your social media budget significantly increases or decreases, let us know and we can update our strategy accordingly.